Corporate Training Via Storytelling: What is the Most Powerful Thing About it?

Posted on October 22nd, 2015 by blogger

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Storytelling is the most powerful way to put ideas into the world today.” – Robert McKee

Imagine someone blatantly lecturing us about the importance of being slow and steady. How boring would that be? Thankfully, we have Aesop and his fable of the hare and the tortoise. Yes, we have been shown a simple, yet interesting way to gulp down the fact.

It’s human nature to like stories. In fact, according to anthropologists, storytelling has been a central part of human existence from the very beginning. A story is like a pattern of information, which is easier for the brain to recognise and understand. The more lucid it is, the better.

This is a wonderful approach for corporate training, as well. Think about all the e-learning classes turning interesting and easily graspable. This is possible only when the coach offers his lessons via storytelling. Here’s why this method matters so much:

  • Stories make information sound more meaningful.

Say you have a heap of data that lack proper relevance to each other. Now, if a story is spun right from the origin of each to their journey and maturity, wouldn’t that be more enthralling? You can then find the missing link between each piece of information and have a solid idea of the entire concept.

This is how employees of the corporate world can be taught to understand their specific job roles. Let’s imagine it in this way – if person A is the one starting a certain task in an organisation, person B is the one carrying it out, and person C is the one completing it, then they are three very vital characters of a business plot that is being set up.

  • A tale can instill curiosity in the mind of the listener.

To ask a question, to have doubts cleared, and to expect are everyday parts of an employee’s job. However, he has to learn how to put forward his queries. He should be a curious professional to demand the reasons behind operations happening. Only then can be completely get the hang of his job role.

He can develop this skill during the training period itself. The trick is to impart lessons via narratives. Stories make us curious and compel us to emotionally attach to the situation. They make us yearn for more information until climax happens and, perhaps, beyond.

  • Storytelling teaches the trainee to care about things.

A story will tell the listener how all things are interrelated in an organisational operation. If task A didn’t exist in a certain project, it would not have led to task B and so on. Such narrative pieces also inform how the tasks are organised and iterated.

Thus, corporate training through storytelling helps a professional learn how his activities can influence other operations and employees. This makes him more aware of the gravity of his duties and he finds a new zeal to perform with more dedication.

Via such an interactive program, an employee can easily connect all the dots of the matters that seem perplexing within an organisation. His work, then, would be more result-oriented and his productivity will increase tremendously.

His activities will be timed and he will be able to fit in the organisational atmosphere effectively. Thus, storytelling facilitates the biggest benefit of such coaching programs – improvement.

So, when are you changing for the better?


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